Just Released: "Spreads in South Korea"
In 2013, spreads saw 2% retail value growth to reach sales of Won177 billion, driven by strong growth of jams and preserves with 5% retail value growth. Health-conscious consumers in South Korea prefer fruit jams or spreadable cheese to chocolate spreads to reduce intake of sugar and fat. Honey also showed positive growth with 1% value growth in 2013, but due to sluggish volume sales, price promotion amongst honey brands become intensified.
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