Just Released: "RTD Coffee in Croatia"
Total volume and current value sales growth rates for RTD coffee in 2012 were both down on 2011, and also much slower than the respective CAGRs for the entire review period. This was mainly due to increasing maturity, though unfavourable economic conditions also restricted demand. Nonetheless, volume and current value growth rates remained robust overall as sales continued to emerge from a comparatively low base. Price promotions, advertising campaigns, improvements in distribution and growing consumer interest in new products and...
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