Market Report, "Sugar Confectionery in Israel", Published
2013 saw a shift from sugarised confectionery to sugar-free due to health considerations among consumers, including cavity prevention and awareness of sugar's low nutritional value. This trend was a continuation of the shift seen over the review period as a whole, expressed by the continued launch of sugar-free products. Such launches included expansion of the Orbit Drops line and the growing popularity of sugar-free versions of familiar products such as Werther's Original's cream candies.
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