King Digital Entertainment Plc: Sweet Success of Candy Crush but Doubts Remain: New Research Report Available at Fast Market Research
King is an interactive entertainment company that develops and publishes casual games. Its games include the highly successful Candy Crush Saga. In March 2014, its IPO failed to achieve its target price with investors concerned by the company's reliance on Candy Crush and the disappointing performance of rival Zynga since its IPO in December 2011. This case study analyzes King and these issues.
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