Report Published: "Tobacco Packaging in China"
Tax increases in 2011 and ongoing government TV campaigns had a negative impact on the volume sales of overall tobacco packaging. The lower consumption of cigarettes led brand owners to move towards premiumisation and create new pack shapes to create more appealing packaging, such as Camel Curve which was launched in January 2012 by JT International. Despite their efforts, this marketing strategy undertaken by industry players did not help to improve the performance of folding cartons in 2012, as cigarettes...
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