Market Report, "Bath and Shower in Germany", Published
In 2013, bar soap continued to account for the bulk of sales, registering an 82% value share of bath and shower in Guatemala. Bath and shower products have a very high level of penetration, with higher per capita sales compared to many other products. Substitute options are still available but are continuously losing importance given the wide availability of branded items. Investment in product development, promotions and advertising has become heavier in other areas, such as intimate hygiene and body...
View full press release