Just Published: "Chinese Smart OTT TV: Market Development, Competitive Strategies and Impacts on Incumbent Players"
This report presents analysis of market development, competitive strategies and impacts on incumbent players. China’s mobile online service users have grown rapidly but most users still favor free online services; thus, OTT service providers can only rely on ads revenue to pay for huge license fees, CDN (Content Distribution Network) construction costs, as well as platform maintenance and overhead expenses; facing a saturated market for mobile services, TV has shed the light for conventional OTT service operators who seek out...
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