New Market Research Report: Fine Wines/Champagne and Spirits in Taiwan
Sales of Taiwanese wines and spirits were M-shaped in 2013, with stronger demand for low-priced items and luxury brands, while sales of mid-ranged products suffered. The economic slowdown in Taiwan led to a surge in demand for low-end wines and spirits, but highly-affluent consumers who were unaffected by the economic difficulties continued to purchase luxury brands. In February 2013, during the Chinese New Year period, wine and spirits companies reported high consumption of luxury wine and...
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