Recent Study: Global Tobacco: Key Findings Part 1 - Tobacco Overview, Cigarettes and the Future
As one of the world's most valuable fast moving consumer goods industries, totalling US$800 billion globally, the tobacco industry is at a crossroads with seven of its top 10 global markets posting volume declines. In many, particularly developed, markets smokers are consuming increasing lower value products. The challenge for the industry is to manage volume decline, continue to generate meaningful value growth and develop the next generation of nicotine or tobacco product.
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