Market Report, "Bath and Shower in Finland", Published
Targeted launches were a key generator of value growth in 2013. Most companies have offerings for broad target groups. Lumene Oy's launches in 2013 demonstrated that there was demand for products positioned to a certain consumer group - however, the key factor to increase was not to narrow the group too much. In late 2012, Lumene collaborated with Rovio Entertainment and launched a selection of Angry Birds branded shower gels. Angry Birds shower gels targeted the whole family, rather than...
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