New Market Research Report: Beauty in Latin America: A Revolution of Expectations
A new middle class has emerged in Latin America, less affluent than the traditional middle class but hugely aspirational. Economic growth might have cooled, but Latin Americans are more engaged with beauty and personal care than ever before, and they are savvy about brands. Tapping into the region's burgeoning sophistication and meeting consumers' high expectations in terms of a brand's quality, functionality and price point will define the industry's key battlegrounds over 2013-2018.
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