New Market Study, "Hair Care in Colombia", Has Been Published
Hair care products which aim to protect, nourish and reduce hair damage inflicted by perms, colourants and environmental conditions made significant progress in 2013 and are now expanding to a broader concept, hair anti-agers. Pantene Age-Defy and Dove Hair Tips Restructuring Treatment are some examples of the advances in this trend. Hair care professionals (stylists) are greatly involved in this diffusion process. Brands, such as L'Oreal, are actively seeking salons as a showcase of their products and training stylists to...
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