New Market Study, "Colour Cosmetics in the United Kingdom", Has Been Published
In 2013, both volume and value sales in all colour cosmetics categories registered a weaker performance than the review period average. Offers on mass products such as "buy 3 get the cheapest for free" or "buy 2 for..." at reduced price intensified, which kept impulse purchases up and attracted consumers. However, it also brought reluctance for consumers to buy when products were no longer on offer.
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