Market Report, "Deodorants in Iran", Published
Deodorants remained an immature category in Iran with a low base and thus great potential for growth. Key urban areas, such as Tehran, Mashhad, Isfahan and Shiraz, have very hot weather, especially during the summer, which means an increasing potential demand for deodorants. As awareness among the majority of consumers remained very low, volume sales in the category were low compared to neighbouring countries, such as the UAE. Key multinationals, such as Unilever, Beiersdorf and Procter & Gamble began massive...
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