New Market Research Report: Cider/Perry in Slovenia
Despite strong attempts by the biggest Slovenian brewery, Pivovarna La?ko, in 2011 and 2012 to introduce cider to the Slovenian public as an alternative to beer, the product is still mainly seen as a traditional drink produced in rural areas. The newly launched cider by Pivovarna La?ko in 2011, iC-Cider, did not succeed in convincing the Slovenian public to opt for this product despite strong advertising support and promotions. As the reason for the bad performance partially stems from the...
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