"Deodorants in Portugal" Published
With limited growth potential, deodorants was marked by the ongoing shift of the collective consumer attitude towards more rational purchases and value for money choices in 2013. As a result, deodorants in Portugal declined by 5% in current value terms in 2013, to reach ?69 million. The majority of Portuguese consumers carefully considered their expenditure on essential beauty and personal care products, whilst avoiding any unnecessary expenditure on non-essential products. The country?s rising unemployment rate, which exceeded 17% in 2013,...
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