Market Report, "Jeans in Italy", Published
Somewhat surprisingly, sales of economy and standard jeans recorded an inferior performance to premium jeans and super premium jeans in 2013, a situation which demonstrates that Italian consumers continue to pay more attention to brand than unit price when selecting their ideal pair of jeans. As a matter of fact, economy jeans declined by 3% in current value during 2013, while super premium jeans registered marginally positive current value growth.
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