New Market Research Report: Menswear in Germany
Mens outerwear (including jeans) continued to grow in 2013, establishing its position as a key driver of value sales of overall apparel and footwear in Germany. While women?s outerwear saw a decline in volume sales and remained flat in value terms, men?s outerwear grew by 1% in current value terms. Male consumers did not necessarily shop for more items compared to the previous year but showed more interest in premium items with higher price tags. This was especially true among...
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