Travel Accommodation in Poland - New Market Report
During 2013, strong competition was evident in travel accommodation in Poland. One year on from the country's co-hosting of the UEFA Euro 2012 football championships, average room rates were significantly reduced. In the face of limited demand from foreign tourists, the operators in the category were attempting to maintain or increase occupancy rates by engaging in price discounting. For instance, Grupa Hotelowa Orbis SA reduced its average daily room rate from PLN233 in 2012 to PLN210 in 2013, while its...
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