"Bottled Water in Romania" Published
Low purchasing power and the growth of the average unit price drove volume sales to marginal growth in 2013. The fact that the rural consumers, heavily affected by the loss of incomes, continued to rely on well water, free and perceived as natural, also translated to the weak volume performance of bottled water as the consumption base did not show noticeable changes. The perception of tapped water in large cities as being of lower quality because of treatment conducted to...
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