Report Published: "RTD Tea in South Korea"
RTD tea in South Korea is highly sensitive to trends and growth is led by the fashionable brands and products each year. Recently, the category was stagnant except for the rapid growth of Oriental raisin tea which continued to be a hit product among locals. This product was initially launched by Kwang Dong Pharmaceutical in 2010, followed by CJ Corp. The two brands successfully created a new market based on this new ingredient, which mostly targets male adult consumers. The...
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