New Market Study, "Smoking Tobacco in France", Has Been Published
RYO tobacco is traditionally popular amongst male smokers from the lower-income groups in France. Early in the review period, the factors for choosing RYO tobacco were the taste and health concerns. However, in recent years the profile of RYO tobacco smokers has changed, as the category in France has seen new consumers, including those who have switched from cigarettes to RYO tobacco due to its lower price.
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