Baby and Child-Specific Products in Indonesia - New Market Study Published
Despite witnessing declining birth rates towards 2013, the birth rate in Indonesia which reached 17 births per 1,000 population in 2013 was considered high and baby and child-specific products remained attractive. New players therefore entered the category during 2013, aiming to take advantage of the robust sales growth of baby and child-specific products. They included a prominent player in beauty and personal care, Mandom Indonesia Tbk PT which collaborated with Rovio Entertainment Ltd to use the Angry Birds character in...
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