Juice in Romania: New Research Report Available at Fast Market Research
The reduction of total volume in 2013 was largely the consequence of the low purchasing power which followed the economic downturn during mainly 2010-2011, when austerity measures were also applied to public employees. However, the loss of purchasing power was compensated for by the lifestyle changes during the booming period 2006-2008, when consumers became more aware of the health benefits of juice. As a consequence, the perception of juice as natural remained active in consumers' minds, which led to a...
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