Market Report, "Womenswear in South Africa", Published
There was a growing focus on fashion among South African women during the review period, which encouraged women to update their wardrobes more frequently. However, women also faced rising debt levels towards the end of the review period, which resulted in stronger sales via price promotions. Women became more likely to shop around in search of the best price, while retailers became more likely to offer discounts in order to drive sales.
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