RTD Coffee in Russia - New Market Report
In 2013, for the second consecutive year, Russian RTD coffee posted positive growth. RTD coffee started to decline at the onset of economic downturn in 2009, and declined for four years from 2009 to 2012. First signs of recovery were seen in 2012 and continued to be observed in 2013. Decline over the review period was mainly distinguished by the fact that this soft drink was new and unpopular with Russian consumers. At the same time, RTD coffee was positioned...
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