New Report Available: Carbonates in Romania
The volume stagnation of carbonates in 2013 was the result of the low purchasing power of the population. In fact, carbonates continued to be perceived as providing an affordable price per unit and were considered as traditional soft drinks over the review period due to the penetration of multinational brands like Coca-Cola's and PepsiCo's lines. Low purchasing power was the main reason for the poor performance but strong advertising campaigns and the penetration of carbonates across the whole country kept...
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