New Market Research Report: Consumer Electronics in Australia
Consumer electronics saw strong retail volume growth during the review period, with this being fuelled by unit price reductions and a widespread consumer enthusiasm for new technology in Australia. Growth was particularly fuelled by tablets, LCD TVs and smartphones, as the range of products widened and prices plummeted at the end of the review period. For many consumers, tablets and smartphones began to be regarded as an essential element of their daily life by the end of the review period.
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