New Market Research Report: Rtds/High-Strength Premixes in Spain
Many of Spain's leading alcoholic drinks manufacturers are now focusing on RTDs as increasing numbers of Spanish consumers are moving towards easy-to-drink beverages which require little or no preparation and which do need supplementary ingredients to be purchased. Nevertheless, this trend applies mainly to off-trade sales, while sales through the on-trade channel are characterised more by cocktails prepared by bar staff using spirits, mixers and various other ingredients. Consequently, in terms of their on-trade strategies, the leading manufacturers of RTDs/high-strength...
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