Baked Goods in Nigeria: New Research Report Available at Fast Market Research
Population growth spurs rapid growth in baked goods in Nigeria since bread is a major staple and pastries have become the on-the-go snack of choice for urban commuters. And as consumers (whose incomes are generally growing) seek better quality products than the artisanal products that they are typically used to, value growth is driven by increase in demand for higher-quality products (such as Shoprite?s bread, which many people queue up for due to its perceived high quality). Therefore, packaged/industrial products...
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