Market Report, "Vacuum Cleaners in Brazil", Published
Vacuum cleaners remained a limited category in Brazil due to the fact that carpets are not very common. Consumers prefer tiled floors due to the hot climate and therefore use non-electrical devices to clean their homes. Most Brazilians are accustomed to sweeping and mopping their floor tiles on a daily basis. As a result, penetration rates in Brazilian households for products within this category are still low if compared to other countries.
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