Biscuits in Costa Rica - New Market Research Report
The key development trends in 2014 were concentrated in the improved performance of relatively lagged categories, such as wafers (plain biscuits) and savoury biscuits in response to the increasing demand for dynamism amongst certain biscuit consumers, due to the extended positioning of sandwich and chocolate coated biscuits over the review period. The ongoing globalisation process of opening markets has continued boosting higher levels of competition. This has also benefited the incursion of international products and the further consolidation of a...
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