Personal Care Appliances in Brazil - New Market Research Report
Cultural characteristics of Brazilians continue to play a strong role in promoting continued strong growth in personal care appliances. Chief among them is the obsession of Brazilian women for certain hair styles. Indeed, the strong trend for straight hair, influenced by famous actresses and models, ensured the steady growth of the category, boosted by sales of hair stylers and hair dryers. Due to higher employment rates, women were able to test new products, even from simple curiosity, to enhance their...
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