Market Report, "Refrigeration Appliances in Brazil", Published
In 2014, refrigeration appliances posted a 5% decline in retail volume sales, registering a total of 7 million units. This performance was the result of the worsening of macroeconomic scenario in the year, when the GDP posted real growth close to zero and inflation remained persistent, hovering above the central bank?s 2.5%-6.5% target band. This contributed to reduced consumer confidence, which had a stronger negative impact on durable goods.
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