Mens Personal Care - US - October 2015 Market Segments, Size, Trend and Market Projections for Upcoming Years
The mens personal care market has remained relatively flat, with the biggest gains seen in the skincare segment, which is now beginning to stabilize. Looking forward, strong haircare sales will be the biggest driver in the market due to product launches among popular mens brands as well as mens increasing participation in the segment, helping the market to overcome a struggling shaving products/aftershave segment. Brands can benefit by focusing on products that help to simplify personal care routines, as well...
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