MarketResearchReports.Biz announces the addition of a new report to its vast repository of research studies. The report is titled “Mens Personal Care - US - October 2015 ”.
Albany, NY -- (SBWIRE) -- 10/09/2015 -- The mens personal care market has remained relatively flat, with the biggest gains seen in the skincare segment, which is now beginning to stabilize. Looking forward, strong haircare sales will be the biggest driver in the market due to product launches among popular mens brands as well as mens increasing participation in the segment, helping the market to overcome a struggling shaving products/aftershave segment. Brands can benefit by focusing on products that help to simplify personal care routines, as well as by using spokespeople whom everyday men can relate to.
View Report at http://www.marketresearchreports.biz/analysis/401629
Overview
What you need to know
Definition
Executive Summary
The issues
Market stabilizes after strong gains in 2014
Figure 1: Total US sales and fan chart forecast of mens personal care market, at current prices, 2010-20
Brands challenged by product launches, increased competition
Figure 2: Share of new product launches of mens personal care products, by segment, 2015*
Men focus on functional staples, report lower use of discretionary items
Figure 3: Men using personal care products any (net)*, July 2015
The opportunities
Address top appearance issues based on lifestage
Figure 4: Men experiencing appearance-related issues, by age, July 2015
Stress simplicity through easy-to-use products, convenience in retailing
Figure 5: Interest in retail innovations, July 2015
Men most influenced by those in personal lives, seek spokespeople they can relate to
Figure 6: Men interested in various types of spokespeople, July 2015
What it means
The Market What You Need to Know
Mens personal care sales flat in 2015 following 2014 gains
Increased competition from product launches, subscription services
Population growth of male Hispanic and Black consumers to boost market
Market Size and Forecast
Historic and projected sales performance of mens personal care
Figure 7: Total US sales and fan chart forecast of mens personal care market, at current prices, 2010-20
Figure 8: Total US sales and forecast of mens personal care market, at current prices, 2010-20
Download Sample Copy of this Report at http://www.marketresearchreports.biz/sample/sample/401629
Market Breakdown
Mens shaving products struggle, growth in other segments
Figure 9: Sales of mens personal care market, by segment, 2010-15
Market Perspective
Men choose between male-specific and unisex products
Numerous product launches increase competition
Figure 10: Share of new product launches of mens personal care products, by segment, 2015*
Men gravitate toward functional products, those that address hygiene
Online sales, subscription services shake up the market
Spend impacted by age, race/Hispanic origin
Figure 11: Mean spend on skincare and haircare in the past three months, by age and race/Hispanic origin, February 2014-March 2015
Male-specific offerings are coming in a wider variety of personal care products
Market Factors
Growing male population boosts market, tempered by aging population
Figure 12: Male population aged 18+, by age, 2010-20
Growth in populations of Hispanic and Black males
Figure 13: Hispanic male population, aged 18 or older, by age, 2009-19
Figure 14: Black male population, aged 18 or older, by age 2009-19
Key Players What You Need to Know
Market dominated by top two companies due to recognizable mens brand names
Online retailers, brands with multiple products catch the attention of male consumers
Mens skincare and shaving products lose steam
Market to see more convenience in product application and shopping process
Manufacturer Sales of Mens Personal Care
Top two companies continue to dominate mens personal care market
Manufacturer sales of mens personal care
Figure 15: Manufacturer sales of mens personal care market, 2014 and 2015
About MarketResearchReports.biz
MarketResearchReports.biz is the most comprehensive collection of market research reports, supporting clients' market intelligence needs with over 100,000 market research reports, company profiles, data books, and regional market profiles in its repository. We also offer consulting support for custom market research needs.
Our document database is updated by the hour, which means that our customers always have access to fresh data spanning over 300 industries. From Fortune 500 companies to SMEs, MarketResearchReports.biz has built a veritable reputation for fulfilling the most exacting market research needs.
Contacts
MarketResearchReports.biz
Nachiket Ghumare, +1-518-621-2074
USA-Canada Toll Free: 866-997-4948
sales@marketresearchreports.biz
http://www.marketresearchreports.biz
Browse Blog at http://unitedstatesmarketresearch.blogspot.com