FMCG Industry Business Confidence Report H1 2016 - Market Research, Survey and Forecast Report
The existing economic environment is stable for the FMCG industry and consumer confidence will not change in H1 2016 (January 2016-June 2016). However, companies are optimistic about growth prospects during the next six months owing to expectations of higher expenditure on new product development, and research and analysis, and renewed focus on customer retention and protecting and growing market share. Sales will be higher in the Rest of the World and Asia-Pacific during H1 2016, whereas spend will increase slightly...
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