Salesforce Automation Critical to Equipment Dealerships According to Equip-Soft
The management of customer communication, workflow, and opportunity management means more in equipment rental firms. The ability to quickly access account history and contact information offline, integrate contact information to smart phones (Blackberry, Windows Mobile, or iPhone) device automatically is crucial. Managing relationships with customers by developing Sales Force Automation (SFA), Opportunity Management (OM) and Campaign Management (CM), must be quantifiable. Opportunity Management is a great way to ensure sales teams are spending time with key customers, and that a...
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