Content marketing impacts everything for modern sales and marketing teams. Content assets fuel your marketing campaigns from social media to email, attract leads, and support lead nurturing campaigns as your prospects move through the sales funnel. In other words, content is the glue that holds your many marketing and sales efforts together. Content marketing software programs are used by marketing teams to optimize and manage the creation, curation, distribution, monitoring, sharing, and sourcing of content. These content pieces can include written content, images, info graphics, and videos.