Market Report, "Global Consumer Preferences Within Fruit/Vegetable Juice", Published
Global fruit/vegetable juice sales are characterised by vastly different consumer preferences by region for juice types and flavours, making the building of uniform global brands especially challenging. This report examines differences in distribution and growth strategies undertaken by fruit/vegetable juice manufacturers in the context of 2010 juice sales performance, and identifies the key factors that determine future growth prospects over the period to 2015 for the category.
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