New Market Report: Strategies for Increasing Share in MVAS Market in BRIC Countries
While the MVAS markets in each of the four BRIC countries have their own distinct drivers, characteristics and challenges, they all offer immense potential to operators with the relevant market knowledge and presence. The growth of the smartphone, social networking and issues relating to 3G and 4G technology are common to all four countries, while the growing level of urbanization is also a key consideration. There is, however, no "one-size-fits-all" approach to capitalize on these opportunities; each country requires its...
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