New Market Study: "Pricing in the Global Tobacco Industry: Prices Will Rise but Will Profits Follow?"
The effect of price rises on cigarette volumes and the level of price elasticity of demand - the extent to which higher prices make smokers consume less - is becoming increasingly vital to the tobacco industry, as is the related concept of pricing strength and the question - how long can the industry keep increasing value sales while profits fall by persuading consumers to trade up rather than trade down?
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