Market Report, "Toys and Games: Trends, Developments and Prospects", Published
Traditional toys and games recorded another year of global growth in 2010, continuing to resist the climate of economic uncertainty. At the same time, the decline in video games was extended for the second consecutive year. This briefing analyses the shifting dynamics of the toys and games, including a gradual shift in retailing to modern channels and internet, the success of brand extension strategies, and the realities of finding growth in emerging markets.
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