New Market Study Published: Health and Wellness in the Netherlands
The economic turmoil had a negative influence on the development of the health and wellness packaged food environment. Consumers were nervous regarding the future, which led to greater caution regarding their spending. The result was that the various categories within health and wellness registered lower growth than the review period average. This does not mean that 2010 was a bad year for health and wellness, however, as in most cases healthy or high growth rates were achieved. The main...
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