Eye Care in Ukraine - New Market Research Report
In 2011, the domestic economy was characterised by eventual stabilisation which spurred consumers to increase expenditure, including expenditure on OTC consumer health products. Computer ownership increased while environmental pollution led to a higher incidence of eye allergies. Unit prices of eye care increased and consumers started opting for more original medicines. As a result of these developments, value sales grew by 5% in current value terms to UAH52 million.
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