"Wonga Case Study: Making Short-term Loans Transparent and Convenient" - New Market Report
By voicing a commitment to responsible lending and with openness around its charges and policies, Wonga has developed a well-known and trusted brand in the UK payday lending market since its launch in 2007. The company has successfully identified a market segment that was underserved by traditional lenders and has designed a flexible yet simple service to meet consumer needs.
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