"Beer in Greece" Now Available at Fast Market Research
Although the economic crisis certainly took its toll on beer, this was amongst the least affected categories, benefiting from consumers trading down from spirits both in the off and on-trade channels. Tax hikes did not have such a big impact on retail prices due to the low alcohol content, and all players utilised extensive promotions in supermarkets in order to maintain sales, which made beer the most affordable alcoholic beverage.
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