Recently Released Market Study: Canned/preserved Food in Iran
Canned/preserved food has benefited from the rapid changes in the Iranian lifestyle, especially over the review period. Traditionally, Iranian consumers preferred to prepare homemade meals but with the rapid trend towards urbanisation along with the sudden increase in the number of working women, this practice is not possible anymore. Many young couples now prefer convenient and rapid alternatives for their food and canned/preserved category also gives them affordability, which is a key element...
View full press release