Recently Released Market Study: Fruit/Vegetable Juice in Kenya
2011 was an exciting year for fruit/vegetable juice. Increasingly more consumers opted to buy fruits and vegetables and blend juices at home, which industry players believe led to an increase in consumption of fruit/vegetable juice among the population. In addition, fruit kiosks, which blend fresh juices to sell, saw tremendous growth as they offer cheaper and convenient juices to consumers.
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