"Treatment Algorithms: Schizophrenia - New Antipsychotic Launches Underwhelm" - New Market Report
Early uptake data suggest that new product launches such as Fanapt (iloperidone; Novartis) and Latuda (lurasidone; Dainippon Sumitomo) have failed to make an impact on the schizophrenia treatment landscape. These products will find it increasingly difficult to supplant the market leaders as generic competition heralds the end of an era for multi-billion dollar atypical antipsychotic brands.
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